Beer & Me

I feel like I’m fighting a losing battle here. A fallacy has been creeping into the national psyche. More frustratingly I’ve had to watch it happen.

A very few years ago everyone seemed to know that the prohibition of alcohol in the United States ended on December 5, 1933. The fact that it was in April earlier that year when only breweries in “wet” states were allowed to make and sell 3.2% beer was little more than a footnote.

Then Anheuser-Busch started latching on to the date as a marketing tool. “The Return of Beer,” they called it. It’s understandable. Summer’s just around the corner and a cold Budweiser is a lot more appealing then than in December.

Now that other St. Louis brewer, Schlafly, is holding a Repeal of Prohibition party in April. Ugh!

That’s it. I’m calling for Thanksgiving this Thursday. Turkey and cranberries at my house, everyone! Bring your fireworks for Fourth of July celebrations in the backyard after dinner.